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Autor/ica Poruka
 Naslov: Ozbiljan problem sa reklamiranjem na Facebooku
PostPostano: 01 kol 2012, 09:33 
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Pridružen/a: 03 svi 2009, 08:25
Postovi: 43709
Lokacija: Folklorni Jugoslaven, praktični Hrvat
O ovome od sinoć pišu svi Tech blogovi, kao i uvijek ljudi su podijeljeni 50/50, a službenog odgovora od Facebooka još nema. Kontroverzu je pokrenula tvrtka "Limited Pressing" koja tvrdi da su pokrenuli svoju analitičku aplikaciju kako bi determinirali kvalitetu posjetilaca (klikova) koji dolaze klikanjem na njihovu reklamu na Facebooku. Ustanovili su da im 80% klikova dolazi od botova (nisu objavili IP range), a to su zaključili na osnovu činjenice da 80% tih posjeta imaju Javascript isključen (nešto što radi samo 1-2% pravih koriisnika). Problem je u činjenici da im Facebook naplaćuje reklamiranje po svakom kliku, a po toj analizi 80% klikova su beskorisni. Dakle, mogućnosti su sljedeće:

1) Google i ostali botovi su hiperaktivni
2) Neki njihov neprijatelj ili rival im želi naškoditi nabijanjem troškova za reklamiranje
3) Botove kontrolira Facebook
4) Napravili su neku grešku u analizi

https://www.facebook.com/limitedpressing/posts/209534972507958

Citat:
Hey everyone, we're going to be deleting our Facebook page in the next couple of weeks, but we wanted to explain why before we do. A couple months ago, when we were preparing to launch the new Limited Run, we started to experiment with Facebook ads. Unfortunately, while testing their ad system, we noticed some very strange things. Facebook was charging us for clicks, yet we could only verify about 20% of them actually showing up on our site. At first, we thought it was our analytics service. We tried signing up for a handful of other big name companies, and still, we couldn't verify more than 15-20% of clicks. So we did what any good developers would do. We built our own analytic software.

Here's what we found: on about 80% of the clicks Facebook was charging us for, JavaScript wasn't on. And if the person clicking the ad doesn't have JavaScript, it's very difficult for an analytics service to verify the click. What's important here is that in all of our years of experience, only about 1-2% of people coming to us have JavaScript disabled, not 80% like these clicks coming from Facebook. So we did what any good developers would do. We built a page logger. Any time a page was loaded, we'd keep track of it. You know what we found? The 80% of clicks we were paying for were from bots. That's correct. Bots were loading pages and driving up our advertising costs. So we tried contacting Facebook about this. Unfortunately, they wouldn't reply. Do we know who the bots belong too? No. Are we accusing Facebook of using bots to drive up advertising revenue. No. Is it strange? Yes. But let's move on, because who the bots belong to isn't provable.

While we were testing Facebook ads, we were also trying to get Facebook to let us change our name, because we're not Limited Pressing anymore. We contacted them on many occasions about this. Finally, we got a call from someone at Facebook. They said they would allow us to change our name. NICE! But only if we agreed to spend $2000 or more in advertising a month. That's correct. Facebook was holding our name hostage. So we did what any good hardcore kids would do. We cursed that piece of shit out! Damn we were so pissed. We still are. This is why we need to delete this page and move away from Facebook. They're scumbags and we just don't have the patience for scumbags.

Thanks to everyone who has supported this page and liked our posts. We really appreciate it. If you'd like to follow us on Twitter, where we don't get shaken down, you can do so here: http://twitter.com/limitedrun

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 Naslov: Re: Ozbiljan problem sa reklamiranjem na Facebooku
PostPostano: 01 kol 2012, 17:23 
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Pridružen/a: 05 lis 2010, 15:52
Postovi: 2746
Lokacija: Žepačko-bobovačka županija
Kad bi mi netko potvrdio da ima još dosta ovakvih slučajeva, vrlo lako bih se usudio reći da je to sve nekakva facebookova igra, dakle ovo pod brojem 3 ili eventualno pod brojem 1. Ukoliko je riječ o samo jednom od rijetkih slučajeva nešto je drugo posrijedi, dakle ovaj drugi ili četvrti razlog koji si naveo.

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